What is property styling?

Property styling is the art of preparing your property to sell in the fastest possible time, at the highest possible price. Our stylists use their in-depth real estate knowledge, buyer psychology and lifestyle marketing to install furniture, homewares, and artwork that will spark the imagination of potential buyers. We’ll build excitement and desire for your home - increasing the value, and encouraging the most successful sale.

Why should I style my property before selling?

First impressions are everything. To get the best possible result, you need to present your property in the best possible light. We know exactly how to create a welcoming, desirable atmosphere that makes the most of your home’s best architectural features, and shifts attention away from any minor imperfections.

Property styling answers the visual and spatial questions buyers have when entering an empty home - we fully furnish so that they can imagine what it would be like to live there.

 What are the benefits of property styling?

Homes that have been styled for sale stand out against comparable properties on the market. They have stronger appeal, take a great photograph, and look impressive on real estate websites. A styled property attracts more potential buyers, increases the speed of your property sale, reduces stress and ultimately saves you time and money.

 Can I expect an increase in the sale price of my property?

Absolutely. Creating the right story around your home has emotional appeal. A style that matches the aesthetic of the area, the building itself, and the target buyer's lifestyle aspirations can significantly increase  the sale price of a property.

How does property styling work?

Property stylists are experienced in real estate, understand the buyer's market and know how to unlock the full potential of a property. After an initial consultation, you'll be advised on any affordable improvements that will immediately pay dividends. This may include any cleaning, repairs, painting, new carpet, or general decluttering.

The property will be styled to highlight each room’s best features and function - defining more marketable and desirable zones like an extra study nook, breakfast bar or outdoor eating area. Designers will select furniture, accessories and artwork from our warehouse, and they'll be installed on your property. This will all be arranged and supervised by Coloured Pencil - we're here to ensure you secure the best possible sale price for your investment.

 What if your styling isn't to my taste?

Styling to sell is about projecting a lifestyle - but not necessarily your lifestyle. The most important thing to remember when styling a home with the goal of selling is to remove yourself and your family from the picture.  Once you decide to sell your house it’s important for you to see it as an ‘item’ for sale. You need to mentally start moving out ASAP and prepare your home for the next owner, not for you!

It is our business to understand property market demographics and make sure that the styling of your home appeals to the broadest range of buyers possible. We specialise in tailoring our work to suit your property type, architectural style and your future buyer’s desires!

 Why choose Coloured Pencil?

For more than 20 years, our team has been working in interior design and real estate, styling property to achieve the most attractive sale. Combining stylish design, with in-depth real estate knowledge and buyer psychology, our team approaches property styling in a way not many others can.  Take a look at some of our recent work, and please get in touch if you'd like some expert advice.